Rooted in Tradition. Built for Florists.

My name is Randy Wooten, founder and owner of RW Wholesale, and the floral industry has been part of my life for as long as I can remember.

I am a fourth-generation florist, with a family legacy in the floral industry that began more than 80 years ago with my great-grandmother. Flowers have never simply been a business in our family- they have been our livelihood, our passion and a tradition passed from one generation to the next.

Before founding RW Wholesale, I spent 21 years in the retail floral industry. Those years behind the counter gave me firsthand experience with the challenges florists face every day. I understand the importance of dependable service, consistent quality, fair pricing, and having a wholesaler you can trust-especially when your own reputation depends on the product arriving at your door.

RW Wholesale was born from a need I saw firsthand: quality products backed by exceptional customer service.

Today, we are proud to serve independent florists and floral professionals with fresh flowers, hardgoods, supplies, and the personal attention that comes from truly understanding this industry. We don’t just sell to florists- we understand florists, because this is where we came from.

Built by a florist, for florists.

Your success matters to us because we believe that when our customers grow, we grow with them.

If you’re successful, we’re successful.